Tuesday, January 3, 2023

Travis Scott on a Joint Album with Kid Cudi, Christopher Nolan's "Tenet," and Utopia

He's been trying to figure out how he fits into the big picture. He's been talking with the mayor of his native Houston about how he can get more involved in the community beyond pledging money, and he wants to do things that have a lasting impact beyond the pandemic. The big dream is to bring back AstroWorld, the nearly 40-year-old theme park that defined his youth before it was shuttered in 2005. He doesn't have a clear grasp on what exactly he wants to do with it, and that's okay. The idea of building a community has been at the front of his mind, especially right now.

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He doesn't remember the first time something he wore mattered to one of his fans, but now he can't post a fit pic on the Gram without sparking collaboration rumors on Hypebeast. The Travis Scott Nikes he's been doing since 2017 are so coveted that a few shops made public pleas to his fans to stop calling and emailing about their availability. “Travis dropped right into the Kanye, Pharrell, Virgil, Drake world,” says StockX cofounder Josh Luber, “this blurred line between fashion, music, sports superstar culture.”

Scott struggles to articulate what exactly it is that he thinks has drawn people so intensely to his gear. “I'm trying to just cook, trying to create,” he says. “It's so hard to speak for people, because I'm always moving forward like, ‘What are we cooking next?’

He has, however, put a lot of thought into the messages he's trying to send in his work with fashion brands. “I do have a mission statement,” he says. “Everything is for the performer and the performance athlete. Performing is a sport, and it's a drive. It's so dope to play on the same fields as sporting events. So the whole mission is just to create—whether it's footwear, or whether it's apparel—for that mindset. For just living your life on the go.”

He goes on: “If you want to just hoop, if you want to go to work, if you want to go out to a party, if you want to go to a meeting, if you want to go look at some art, if you want to do anything. It's so amazing to even see people reacting and liking what we have offered.”

Much of what drives Scott's interest in fashion collaborations is creating access. I ask him to elaborate on that strategy, if there is one. “I try to do things with people I know or someone I have a connection with,” he says. “Sometimes a lot of these companies are so big, they kind of forget about the people who walk the streets every day, [the people] that keep everything moving. So it's just about giving people that access, giving something that caters to them.”

At one point Scott excuses himself to answer his phone, which has been buzzing incessantly. He ignored the last two calls and offers his apologies to go take this one. Houston, we have a problem: About a month before, Scott reportedly dropped $23.5 million on a 16,700-square-foot Brentwood mansion that's wrapped in a curvaceous sheet of metal to evoke the lines of a modern yacht. The custom bed he ordered for his room, from the fashion designer Rick Owens, might not fit, and Scott's designer wants to know if they should even try. “That shit weighs like a building,” Travis says with a laugh.


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“Let me show you something, but you can't tell anybody,” Scott says, flashing the widest grin I've seen during our two days together. I follow Travis Scott, who might be the fastest walker alive, up a staircase—he took the steps three at a time and I lose him quickly—and we emerge into an upstairs lounge, where a chef has a cheeseburger waiting for him. A few members of team Cactus Jack are hanging out in the kitchen watching television. Hulu's Wu-Tang: An American Saga is playing, and Scott bolts over to the screen. “Yoooo, I was supposed to be in this shit!” he shouts before putting his burger down and calling Epic Records head Sylvia Rhone to ask what happened with the meetings with RZA.

Travis Scott on a Joint Album with Kid Cudi, Christopher Nolan's "Tenet," and Utopia Rating: 4.5 Diposkan Oleh: Fortnite Bux

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